INDIVIDUALS & STUDENTS

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UNIVERSITY ADMINISTRATIONS

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ENTERPRISES

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FEATURED COURSES
DATA SCIENCE

Data science is a multi-disciplinary field that uses scientific methods, processes, algorithms and systems to extract knowledge and insights from structured and unstructured data.

This course aims to instruct learners of different backgrounds with an understanding of data science, the concepts, tools and knowledge needed from statistics and computer science, and how to uncover meaningful insights to answer real-world problems.

SUBJECTS

  • Introduction to Data Science

  • Primer on Statistics and Data Analysis

  • Primer on Data Management and Tools

  • Primer on Data Modelling and Machine Learning

  • Primer on Data Visualization

SUB-COURSES

  • Data Science Awareness Program (101) / Intro to Data Science

  • Data Science Associate Program

  • Data Science Professional Program

 
DIGITAL MARKETING

Digital marketing encompasses all marketing efforts that use an electronic device or the internet.

 

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

This course aims to equip learners of different backgrounds with a basic understanding of digital marketing principles and strategy and how to market businesses and brands in the digital ecosystem.

SUBJECTS

  • Introduction to Digital Marketing

  • Search and Digital Advertising

  • Content Marketing

  • Social Media Marketing

  • One-to-One Marketing, E-Commerce, etc.

SUB-COURSES

  • Introduction to Digital Marketing

  • Digital Marketing Practitioner Program

 
DESIGN THINKING

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding.

This course aims to develop in learners of all backgrounds, a mindset around iterating solutions to problems by focusing, empathizing and understanding deeply the people to whom solutions are being designed for.

SUBJECTS

  • Introduction to Design Thinking

  • Empathizing and Defining the Problem

  • Ideation and Prototyping

  • Testing and Evaluation

 
BUSINESS ANALYTICS

Business analytics is the process of collating, sorting, processing, and studying business data, and using statistical models and iterative methodologies to transform data into business insights. The goal of business analytics is to determine which datasets are useful and how they can be leveraged to solve problems and increase efficiency, productivity, and revenue.

This course aims to develop in learners of all backgrounds, a mindset around iterating solutions to problems by focusing, empathizing and understanding deeply the people to whom solutions are being designed for.

SUBJECTS

  • Introduction to Business Analytics

  • Tools and Techniques in Using Data

  • Marketing Analytics

  • Demand and Supply Analytics

  • Accounting and Finance Analytics

  • People and Operations Analytics

  • Communicating Business Analytics

 
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